Increase Email Engagement: 7 Methods That Work
Increasing email engagement requires precise adherence to several key best practices.
Spam Filter Basics: How to Keep Your Emails from Getting Blocked
It’s the holiday season, which means marketers are really busy. B2C marketers often see a majority of the year’s sales now, and B2B marketers are concerned with making the year’s target goals. There’s a lot of email flying around, which means a lot of competition for getting your messages read. The last thing you need […]
IP Reputation and Domain Reputation
What are IP reputation and domain reputation, how do they differ, and what roles does each play in your email marketing effort? Find out here.
ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. […]
5 Email Key Performance Indicators You Should be Tracking
Determining the key performance indicators (KPIs) that matter most to your business is an art as well as a science. What’s really important to your organization? Well, that depends on your objectives, your goals, and your overall strategy. For many companies, email campaigns might not be measured primarily in terms of how much revenue they […]
3 Steps to Help You Find the Best Time to Send Email Messages
When it comes to email marketing, timing really is everything. You might have a compelling message that’s completely personalized and right on target. But if you send it at the wrong time, it won’t get opened – much less read or clicked on. Finding the right days and hours to send is critical; so is […]
New! Guide to International Email Privacy & Consent Regulations
As digital marketers we have the opportunity to market to a global audience in almost real time. Those of you who operate in the US are familiar with CAN-SPAM (the law governing commercial email marketing), but how familiar are you with the laws and consent requirements for other countries in the world? Consent and transparency […]
Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
Using personalization in your email campaigns is a great way to jump-start long-term relationships with your customers. Every message you send can make people feel like you really know them. If you do it right, each email will feel like a valuable message, not an annoying interruption. There’s a reason your inbox is filled with […]
How to Whitelist an Email: Tips for Getting on the Safe Senders List
Read this blog to learn how to whitelist an email and ensure that you’re always on the safe senders list – no matter which platform you use!
5 Futuristic Email Tactics You Can Implement Today
Email marketers often have a hard time staying ahead of the curve. Sending the same type of message, week after week, can start to have diminishing returns. And yet, it’s scary to try something new – and who has the resources to come up with new email marketing strategies day in and day out? That’s […]
Health Care Marketing: Personalization, PHI, and Preference Centers
Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. Claims information is captured every time a member goes […]
The Value of Email Opt-In Marketing Campaigns
Read this blog to learn about opt-in marketing and how following a few best practices can improve email deliverability and engagement.
10 Email Drip Marketing Best Practices
What is drip marketing? Find out here, along with best practices for developing a drip email marketing campaign for customers and prospects.
CASL Compliance: Q & A About Canada’s Anti-Spam Law
Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. Here’s a transcript of those questions and answers, in hopes that they may answer […]
A Brief History of Email: Take a Trip Back through Time
I’ve been in marketing long enough to witness the communications revolution. Sometimes it’s hard for me to remember that there are many people are walking around today who don’t recall a time when email didn’t exist. These days, parents-to-be choose a name for their baby based on whether or not the Gmail, Outlook, and web […]
What Is DMARC and How Does It Affect My Email Marketing?
If you’re an email marketer, I’m sure you’ve heard of a new acronym floating around the email industry: DMARC! Many marketers have been asking what this new acronym is and whether it will affect their sending practices. My goal today is to ease your worries and explain very simply what it is and why you […]
How Clean is Your Marketing Data?
Have you ever been to a speed-dating event? You know, one of those things where bunches of people gather to try to find a prospective match? Time is limited, so the questions asked must cover the big picture: “What do you do for a living?” “Are you a cat or dog person?” or even “What’s […]
B2C Email Marketing: When and Why to Discount
Recently we wrote about three tactics to accelerate your B2C email marketing: personalization, segmentation, and trigger messages. This time around, we’re going to look at the common tactic of discounting, and we’ll give you a scenario that links all the tactics together in a strategy. Don’t rush to discount It’s common wisdom that new customers […]
5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Tactics that worked three to five years ago don’t necessarily work today. Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers. Every ISP does its […]