Rethinking How You Measure Sender Reputation
Go beyond one universal sender reputation metric: three publicly available services you can use to measure deliverability performance.
Understanding and Reducing Soft Bounces
Beyond the “temporarily undeliverable email address”: Six factors that cause soft bounces, and what to do about them.
Email Personalization Basics (+American Express Travelink’s Email Success Story)
Dear {{First Name}}: “Personalization” is a broad term. There’s room under this umbrella for everything from Attention Profiling Mark-up Language (APML, an XML-based markup language for documenting a person’s interests and dislikes) to that coffee cup with your name on it. For marketers, it’s an increasingly important tool for creating a customer experience that feels […]
Agencies: How to Build an Email Campaign – When Your Client Has No List
“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Top marketing agencies understand the importance of including robust […]
10 Best Practices for Mobile-Friendly Emails
Mobile-friendly email doesn’t need to be difficult. Follow our 10 best practices to make your message shine on mobile.
15 Ways to Synchronize Social Media and Email Marketing
to help you get more out of both your email marketing and your social media marketing, here is a herd of ideas for how to integrate the two channels. I’ve started with audience-building tactics first, then shifted to content swapping.
8 Examples of Bad Email Subject Lines
Learn the 8 most common email subject line pitfalls and how to avoid them for better open rates and engagement.
5 Email Marketing Tips for Nonprofit Organizations
Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you make sure your fundraising messages get opened and read? What words and phrases get the […]
Gmail’s New Postmaster Tool for Email Marketing Helps Senders
In typical Google fashion, without much notice or fanfare, the Gmail team has unveiled an innovative new tool that will help further improve the inbox experience- the Gmail Postmaster Tool. As Gmail product manager Sri Harsha Somanchi noted, “Gmail spam detection isn’t perfect” (as hard as that is to believe), and so they created this […]
Use an Email Preference Center to Keep Your Email Subscribers Happy
Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Consumers have more control than ever over what shows up in their inbox. If they don’t appreciate your efforts to reach out to them, they won’t hesitate to let you know with an unsubscribe — or worse, a […]
Best Practices for Email and Landing Page Templates
Emails and landing pages are the time-tested champions in the world of digital marketing. They drive conversions, build up your brand, and get results. Creating and reusing these templates is a great way to save time and ensure consistency across your marketing channels. A slick email template that drives to a coordinated landing page with […]
Think Outside the Desktop: How to Build Your Email List Offline
An email list is one of the most valuable assets a business can have; building one is too important to limit yourself to just the online world. You need to get email subscribers from every available channel, including offline sources. At first blush it might seem like the only way to build your email list offline is […]
Frequently Asked Questions about Email Deliverability
Read this blog to find answers to frequently asked questions about email deliverability, reputation, and engagement.
How B2C and B2B Email Deliverability Differ
Many marketers aren’t sure of the differences between B2C and B2B email deliverability. In this blog, we’ll take a closer look!
Get Me On the List! Whitelisting & Deliverability
In the email deliverability world, one of the main issues you must deal with is: How to make sure that ISPs and domains don’t mistake your emails – the ones your team spent hours crafting and personalizing, finding images for, and testing to determine the perfect call to action – as spam. You probably ask […]
A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions
One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. Our B2B customers and prospects are changing the way they search, consider, and buy. They’re also spending much more time doing their own research. According to Forrester, B2B buyers may be […]
Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company. Practically […]
Grow Your Marketing Lists With Double Opt-ins
Learn how to use double opt-ins to improve your email marketing deliverability, reputation, engagement, and ROI.
Email Deliverability Mystery: Where Does Missing Mail Go?
We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that you will be able to entice them to greater engagement with a new product offering, service, or note about your organization. Your email is ready to go. You get your lists in order, […]