Shared Vs. Dedicated IPs: Pros and Cons, Part 2
In Part 1 of this two-part series, we discussed the pros and cons of shared IP pools and which companies best benefit from them. To recap, a shared IP is one that is used by several other companies or senders, and a dedicated IP is one that is owned and operated by one company or […]
Online Personal Privacy Update
Would you walk naked down the road? Trust, consent, and transparency are the building blocks of the digital economy. We’re hardly through the first month of 2014, and we have seen two major retailers disclosure privacy breaches that combined could affect a THIRD of the population of the USA. I myself have been notified by […]
Shared Vs Dedicated IPs: Pros and Cons, Part 1
This is a two-part series that discusses the pros and cons of shared vs. dedicated IPs, to help companies make the right decision for their email marketing efforts. An IP address is an exclusive number online that services and devices use to identify you. Think of it as a mailing address. You might have your […]
11 Tips to Grow Your Email List
Generating high-quality leads has been the top B2B marketing challenge for a long time, and 2014 probably won’t be any exception. One way to meet your lead gen numbers is use email more effectively. The very first thing to consider is your list. How do you grow it, with the right names? There are three […]
5 Keys to Email Inbox Delivery
Over the years, many changes to email inbox delivery have been made by ISPs such as Gmail and third party filters such as Barracuda. Every serious email marketer tries to keep up with the changes and figure out ways to get their emails opened and clicked on, and deliverability professionals continually update their toolkits. Trust […]
Marketing to Kids? Mind the New Children’s Online Privacy Protection Act (COPPA) Provisions
If you run a website designed for kids or have a website geared to a general audience but collect information from someone you know is under 13*, you must comply with the Federal Trade Commission’s Children’s Online Privacy Protection Act ( COPPA). New provisions came into effect on July 1, 2013 that provide additional protections […]
Typography Matters
Marketers use all kinds of art elements, color schemes and graphics to convey mood, emotion, and character on websites, in emails, in signage, and in all kinds of collateral. Unless you have a designer on staff or on call, typography is one opportunity to get it right (or wrong) that’s often overlooked. When someone opens […]